
Digital marketing, to a different beat.
Welcome! I'm Andrew, a digital experience expert with a passion for building comprehensive solutions. I find the intersection of user needs and business objectives — growing your company through authentic and brand-defining work.
Capabilities
My comprehensive approach to improving digital resonance includes:
User Experience
Target users, not channels. A touchpoint-focused approach produces highly refined, efficient and elegant digital experiences — at the right look and the right feel.
Wireframing & Prototyping
Logical design drives execution. Creating clear goals for users and intuitive paths to completion will give your audience a greater sense of satisfaction. The end result? Higher conversions.
Content Strategy & Architecture
Organizing messaging across digital experiences is critical. By strategically placing key messages within a well-structured layout, user efficiency and content effectiveness increases.
Platform Audits & Consulting
Audits are a systematic process that leverages experience and insights to diagnose, then recommend, improvement for any piece of digital communication.
Analysis and research identifies the task at hand. A sound solution, formed from many key elements, solves the business objective. With a product mindset, platforms (and revenue) reach their full potential.
Featured Work
Here's what I've done.

BEHR COUNTRY

FEAT. HUMANA

MCGRAW HILL'S APP

FBC'S NEW SITE

MGM'S NEW VISION

WITH AMAZON
Note: Due to various NDAs, the majority of my work cannot be displayed online.
Brand Experience
I've had the honor to work on the following featured brands.


















More About Me
A few words, then some tangible examples.
ANDREW CARVAJAL
Director of User Experience & Digital Solutions
Seen as a Swiss Army knife of digital know-how, I've amassed 14 years of experience with UX design, data architecture and product management. I'm perfectly at-home in a variety of tech environments and industries, but truly in my element when collaborating with teammates to devise elegant solutions.
Hobbies & Passions
The things I do outside of the office.

MODERN MODS

AUTOGRAPHS & MEMORABILIA

25 YEARS OF DJ'ING
Let's Connect
Feel free to request a resume or ask a question.
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