I work on the problems that don't have playbooks.
As the highest-level individual contributor, now senior manager, at the largest issuer of credit cards in the US, I focus on deep problems that require immediate decisions, critical thinking, and ownership. I'm proud to make sense of things that resist simplification by specializing in the hardest parts.
& Trailblazer
& Solutions
& Executing
& Engaging Stories
Design
Strategy
What I do
My comprehensive approach includes:
Discovery & Ambiguity Mapping
Deconstructing complex problems into actionable insights through stakeholder alignment and user research.
Architecting Systems
Moving beyond screens to build scalable logical flows, data architectures, and cross-platform design systems.
Content Orchestration
Treating copy as a design element—organizing messaging architecture to increase compliance and effectiveness.
Execution Leadership
Guiding cross-functional teams from the first concept to the final pixel, specializing in the "hard parts" that resist simplification.
Corporate Experience
I've spent the majority of my career making magic and friends in large environments.
Agency Experience
Over a 9 year span, I've had the honor of calling the following companies "clients".
Featured Work
Due to several non-expiring NDAs, projects (since 2019) cannot be displayed.
The following are public-facing campaigns.
BEHR COUNTRY
FEAT. HUMANA
MCGRAW HILL'S APP
FBC'S NEW SITE
MGM'S NEW VISION
WITH AMAZON
More About Me
A few words, then some tangible examples.
ANDREW CARVAJAL
Director, Manager, Principal, Lead
Seen as a Swiss Army knife of digital know-how, I've amassed 22 years of experience with UX design, data architecture and product management. I'm perfectly at-home in a variety of tech environments and industries, but truly in my element when collaborating with teammates to devise elegant solutions.
Hobbies & Passions
The things I do outside of the office.
MODERN MODS
AUTOGRAPHS & MEMORABILIA
25 YEARS OF DJ'ING
